Back to: Take Your Poetry Marketing to the Next Level
Objective: By the end of this module, you’ll have a clear understanding of who your ideal poetry audience is, where to find them, and how to engage with them in a meaningful way.
Welcome to Module 1!
As a poet, your words have the power to move, inspire, and connect with readers on a deep level. But to truly build an audience that appreciates and engages with your work, you need to understand who your readers are, where they spend their time, and what draws them to poetry.
Many poets assume that their audience will naturally find them once they publish their work—but in today’s digital world, visibility requires strategy. Identifying and connecting with the right audience is the key to growing your readership, increasing book sales, and creating a meaningful impact with your poetry.
What You’ll Learn in This Module
In this module, we’ll go beyond general marketing principles and focus specifically on poetry audiences. You’ll learn:
✅ Who your ideal poetry readers are and what they connect with
✅ Where to find and engage with your audience (social media, events, online communities, etc.)
✅ How to refine your messaging to create a strong emotional connection with readers
✅ Strategies for gathering feedback and adjusting your marketing approach
By the end of this module, you’ll have a clear audience profile and a practical strategy to reach and engage with the people most likely to love and support your poetry.
How to Get the Most Out of This Module
- Complete each lesson in order, as they build upon one another.
- Engage with the assignments and actionable steps—these exercises will give you hands-on experience.
- Keep a poetry marketing journal to track insights, audience interactions, and new strategies you want to try.
- Be open to experimentation! Finding the right audience takes time, and your strategy may evolve as you learn more about your readers.
Let’s get started! Your audience is out there, and this module will help you find them.