Email 2: Creating a Compelling Marketing Message

Back to: FREE Email Course: Learn How to Effectively Market Your Written Work

Now that you have a clearer understanding of your target audience, it’s time to focus on shaping your marketing message – a narrative about your work that draws in your audience, holds their interest, and convinces them to engage with your writing

Once you understand your audience, you need to craft a message that grabs their attention. In this module, you’ll learn how to:

• Develop a unique value proposition that makes your writing stand out.
• Write compelling book descriptions, author bios, and marketing copy.
• Use storytelling techniques to connect with your audience on an emotional level.
• Create clear and persuasive calls to action (CTAs) that encourage readers to engage.

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