You’ve mastered the fundamentals of marketing your poetry through our introductory email course—now it’s time to refine your strategy and build a lasting, engaged readership. This intermediate course is designed specifically for poets who want to go beyond the basics and create a sustainable, long-term marketing plan that attracts readers, expands their audience, and increases book sales or publication opportunities.
In this course, you’ll move from simply understanding marketing principles to actively applying them with strategic intent. You’ll learn how to refine your messaging, expand your reach, and develop marketing systems that work for you—so you can spend more time writing and sharing your poetry, and less time stressing about promotion.
What You’ll Learn:
- Deep Dive into Your Poetry Audience – Move beyond general demographics and uncover the psychology behind poetry engagement. Learn how to analyze reader behavior, build reader personas, and find the most effective ways to reach your ideal audience—whether through social media, literary circles, or live events.
- Crafting an Irresistible Poet Brand – Your poetry has a unique voice—your brand should, too. Discover how to position yourself in a crowded literary space, develop a memorable brand identity, and create a compelling poet story that resonates with readers, publishers, and event organizers.
- Advanced Social Media Strategies for Poets – Go beyond the basics of posting and engagement. Learn platform-specific strategies for poets, including Instagram poetry, TikTok readings, Twitter threads, and how to use analytics to refine your approach. Explore paid promotions, collaborations, and viral content techniques tailored to poetry.
- Email Marketing & Building a Loyal Readership – Your email list is one of the most powerful tools for building an engaged audience. Master the art of growing your subscriber base, crafting high-converting email sequences, and nurturing relationships with poetry lovers, literary magazine editors, and potential patrons.
- Book Launch & Long-Term Poetry Promotion – Whether you’re preparing to release your first poetry collection or looking to increase visibility for an existing one, this module will teach you proven book launch strategies, ongoing promotional tactics, and ways to keep readers engaged between releases.
- Monetizing Your Poetry Beyond Book Sales – Explore additional revenue streams, such as Patreon, poetry workshops, online courses, speaking engagements, and creative ways to repurpose your poetry for different formats and audiences.
Throughout this course, you’ll gain access to in-depth lessons, practical exercises, real-world case studies from successful poets, and actionable steps you can implement immediately. Whether you’re an independent poet, spoken word artist, or traditionally published author, this course will equip you with the tools to market your poetry effectively and grow your audience with confidence.
Join us and take the next step toward building a thriving poetry career! Click on the Intro course module below to get started.
*This course may include affiliate links, suggested products or services, and other promotional items. We will also attempt to promote services from our active members and other partners.
Course Instructor
Intro
Module 1: Deep Dive into Your Poetry Audience
Module 2: Crafting an Irresistible Poet Brand
Lesson 1: Defining Your Unique Poet Brand Identity
Lesson 2: Developing a Consistent Brand Aesthetic
Lesson 3: Crafting a Powerful Poet Bio & Social Media Presence
Lesson 4: Creating an Engaging Website for Your Poetry
Module 3: Advanced Social Media Strategies for Poets
Module Intro: Advanced Social Media Strategies for Poets
Lesson 1: Choosing the Right Platforms for Your Poetry
Lesson 2: Crafting Engaging Social Media Content
Lesson 3: Growing & Engaging Your Poetry Audience
Lesson 4: Analyzing & Refining Your Social Media Strategy
Lesson 5: Paid Promotion & Collaborations for Poets
Module 4 : Email Marketing & Building a Loyal Readership
Module Intro: Email Marketing & Building a Loyal Readership
Lesson 1: Growing Your Email List
Lesson 2: Crafting High-Converting Email Sequences
Lesson 3: Nurturing Relationships with Your Email List
Lesson 4: Segmenting Your Email List & Personalizing Your Content
Lesson 5: Using Email to Drive Sales & Increase Book Visibility
Module 5: Book Launch & Long-Term Poetry Promotion
Module Intro: Book Launch & Long-Term Poetry Promotion
Lesson 1: Pre-Launch Strategies – Setting the Stage for Success
Lesson 2: Creating a Book Marketing Plan That Works
Lesson 3: Launch Week Strategies – Maximizing Hype and Sales
Lesson 4: Post-Launch – Keeping the Momentum Going
Lesson 5: Expanding Your Reach – Long-Term Promotion Tactics
Module 6: Monetizing Your Poetry Beyond Book Sales
Module Intro: Monetizing Your Poetry Beyond Book Sales
Lesson 1: Building a Sustainable Poetry Career
Lesson 2: Patreon & Membership Models – Building a Supportive Community
Lesson 3: Hosting Poetry Workshops & Online Courses
Lesson 4: Public Speaking & Performance Opportunities
Lesson 5: Repurposing Your Poetry for Multiple Formats
Lesson 6: Collaborations & Brand Partnerships
Lesson 7: Building a Long-Term Monetization Strategy
Learning Summary: Mastering Poetry Marketing & Audience Growth
Learning Summary: Mastering Poetry Marketing & Audience Growth